Our Core Values

ELEVATE EVERYTHING - We each bring a specific set of skills to the table, offering up our expertise and resources to enhance the work of others. We challenge each other to be the best in order to achieve enduring value in the eyes of our customers.

BETTER IS BETTER - There is no finish line; we strive for continuous improvement in everything we do. We obsess over every detail to find ways to improve both our products and our process.

UNAPOLOGETICALLY ACCOUNTABLE - We're open and honest in how we speak and listen. We celebrate each other's successes, and collectively rally to solve every challenge. We own it!

COURAGEOUS INNOVATION - There are elegant ideas awaiting discovery in everything we do. We push everyone around us to pursue those ideas openly so we can continue to dominate the category.

COMMUNITY DRIVEN - As a family business, we understand the importance of enriching the communities we call home. As a company, and as individuals, we work to make our expertise available to do the most good for those around us.

Field Marketing Manager

The Field Marketing Manager is responsible for overseeing all aspects of the brand's mobile truck and trailer operations. This role is responsible for executing marketing initiatives that take the brand on the road to engage with target audiences directly. This role involves managing the logistical, operational, and promotional aspects of the brand's mobile assets, ensuring they effectively represent the brand and engage with target audiences. The primary objective is to maximize the impact of the brand's mobile presence and drive brand awareness, customer acquisition, and engagement through strategic activations.

Asset Management and Maintenance:

Oversee the maintenance and upkeep of the brand's mobile truck and trailer, ensuring they are in optimal condition for activations.
• Coordinate regular inspections, repairs, and servicing to maintain safety and compliance standards.
• Manage inventory of products, promotional materials, equipment, and branding assets stored within the truck and trailer.

Logistics and Scheduling:

• Plan and coordinate the schedule for mobile truck and trailer activations, considering factors such as target markets, events, and promotional opportunities.
• Oversee all logistical aspects including route planning, vehicle permits, setup, and teardown.
• Ensure timely setup and teardown of activations, coordinating with event organizers and onsite staff as needed.

Brand Advocacy:

• Act as a passionate brand ambassador, embodying the brand's values and identity at all times.
• Share knowledge about the brand's history, mission, and market differentiators with consumers and dealers.
• Foster positive relationships with customers to build brand loyalty and advocacy.
• Communicate brand key messages effectively and authentically to consumers.
• Training sales representatives and accounts as required on both the brand and product.
• Support at Trade Shows, retailer requested events and consumer activations.

Performance Analysis and Reporting:

• Track key performance metrics for mobile activations, including foot traffic, consumer engagement, lead generation, and sales conversion.
• Analyze data and insights to evaluate the effectiveness of activation strategies and identify areas for improvement.
• Prepare regular reports and presentations for management stakeholders, highlighting activation performance and ROI.

Budget Management:

• Develop and manage budgets for mobile truck and trailer operations, including activation costs, staffing expenses, and equipment purchases.
• Monitor expenses and ensure adherence to budgetary constraints while maximizing the impact of activations.

• Bachelor's degree in Marketing, Business Administration, or related field (preferred).
• Proven experience in event management, experiential marketing, or brand activation, with a focus on mobile assets such as trucks and trailers.
• Experience driving a truck and trailer across a variety of terrain and for long distances.
• Strong organizational and project management skills, with the ability to multitask and prioritize in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to effectively lead and motivate teams.
• Knowledge of logistics, transportation regulations, and vehicle maintenance procedures.
• Flexibility to travel and work irregular hours as required for mobile activations.
• Creative thinking and problem-solving abilities to develop innovative activation concepts.

Working Conditions:

• Remote
• Physical Demands:
  • Lifting up to 50 lbs.
  • Driving for long periods of time
• Travel Requirements: 95%

Benchmade offers our employees a wide variety of comprehensive rewards and benefits including:

• Competitive pay
• Cash profit sharing and performance incentives
• Medical including Prescriptions and Vision
• Dental including Orthodontia
• Short-Term and Long-term Disability
• Life & Accidental Death and Dismemberment
• 401K with company match
• Fitness Center Reimbursement
• Pay for time off, including holiday, bonus holidays, vacation, sick, bereavement and jury duty
• Employee Assistance Program
• Flexible Spending Account
• Outstanding employee discounts on Benchmade products and other partner companies
• Tuition reimbursement
• Targeted development planning and learning opportunities
• Employee and family events throughout the year
• Most importantly, Benchmade provides a fun, family oriented and entrepreneurial work environment

This is an exciting time to be part of a company on the verge of even greater success. If you think you have what it takes to be part of a company that strives to create a working environment that stimulates team spirit, passion, engagement, and achievement, complete an application today. Please include a resume with your online application.

Benchmade Knife Company, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status, age, disability or genetics. In addition to federal law requirements, Benchmade complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, benefits, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

For more information about our commitment to equal employment opportunity, please see this government poster: Know Your Rights: Workplace Discrimination is Illegal. If you are an individual with a disability and need a reasonable accommodation in the application or hiring process, please contact TalentAcquisition@benchmade.com or 1-800-800-7427.